Shred Hate is a bullying prevention program created by ESPN, supported by Major League Baseball and X Games, that seeks to eliminate bullying by encouraging kids to choose kindness.
As part of the program, No Bully® is partnering with local school districts and participating schools and training them how to implement the No Bully System®. ESPN and the X Games launched the Shred Hate initiative in January 2017 at X Games Aspen, Colorado, bringing the No Bully System to five schools across the state. In August 2017, Major League Baseball joined the cause to launch Shred Hate in Chicago, home of the Cubs and White Sox, and Washington D.C., home of the Nationals, as well as expand programming in Minneapolis, home of the Twins and 2018 Summer X Games. Along with its support in these markets, X Games will also continue to support the Colorado market and the program will roll out in additional MLB markets in subsequent years.
The ultimate goal of Shred Hate is to cause a tangible reduction of bullying incidents in schools by igniting the compassion of youth. With 10 million students bullied each year in the U.S., the need and timing for such a program is critical.
Participation in sports can be two-fold as it can both be a refuge from bullying as well as lead to additional incidents of bullying. ESPN, X Games and Major League Baseball are committed to creating and sustaining a bully-free culture in schools through Shred Hate, which will impact more than 15,000 students in 35+ schools in the 2017-18 school year.
The No Bully System has proven to remedy 90% of all bullying cases in the schools where it's been implemented. To learn more about getting the No Bully System as part of your school, click here or call 415-767-0070.
Major League Baseball and ESPN announced on August 15 that five franchises are joining the bullying prevention initiative Shred Hate for the 2018-2019 school year.
"It's a significant expansion of the number of teams ready to work with the nonprofit No Bully to eradicate bullying on campuses and online. The Los Angeles Angels, Los Angeles Dodgers, Philadelphia Phillies, Pittsburgh Pirates and Texas Rangers are joining the Chicago Cubs, Chicago White Sox, Minnesota Twins and Washington Nationals in the initiative, bringing baseball's total to nine teams."
Shred Hate Day with No Bully
More than 350 youth from three Chicago-area schools participated in their first ever Shred Hate Day with the Chicago Cubs on April 30. Thanks to a unique partnership with ESPN, MLB and the X Games, the No Bully system has been placed in 18 schools in Chicago, including the three participating schools whose students attended the baseball game.
The three sponsors held an assembly at Prosser Career Academy a few hours prior to the baseball game to congratulate the school on its ongoing anti-bullying efforts and shared messages and tips for how to maintain a "choose kindness" approach. The assembly was moderated by ESPN baseball analyst Eduardo Perez, a former major league baseball player for more than 14 seasons.
Speakers also included Billy Bean, a former major league baseball player who came out as gay after retiring from the sport in 1995 and now works as a special assistant to the Commissioner of Major League Baseball. Skateboarder Jordyn Barratt, two-times X Games medalist, also attended the assembly and noted how she was bullied for being a girl in a male-dominated sport.
The Shred Hate partnership began in 2017 and more than 25,000 students across 42 schools participated in Shred Hate programming in the 2017-18 school year in Chicago, Colorado, Minneapolis, and Washington, D.C. You can view more coverage about the event on our newspage.
X Games Aspen 2018
X Games commentators Victoria Arlen and Brandon Graham delivered the Shred Hate message to Riverside and Rifle Middle Schools in Colorado during X Games Aspen. More than 1,000 students participated in an hour-long assembly to discuss the impact of bullying and how to shred the hate. The schools are part of the Shred Hate program, which uses the innovative bullying prevention curriculum from No Bully. In addition, more than 400 students were specially selected to attend the X Games Aspen opening day at Buttermilk Mountain. While onsite, the students had the opportunity to meet X Games athletes, watch competitions, and attend a Shred Hate assembly hosted by Victoria, Brandon as well as X Gamers Jack Mitrani, Gretchen Bleiler and Mike Schultz. The Shred Hate program is currently in seven schools throughout Colorado, as well as schools in Minneapolis, Chicago and Washington DC.
World Series Play Ball Event
Shred Hate was a central attraction at Major League Baseball’s PLAY BALL event prior to Game Four of the 2017 World Series at the Houston Astros MLB Youth Academy. Nearly 200 Houston-area kids and parents stopped by the Shred Hate station following a morning full of fun baseball & softball activities with Baseball Commissioner Rob Manfred, Astros Owner Jim Crane, Anthony Rizzo of the Chicago Cubs and Softball Legend Jennie Finch. The kids and parents all received branded giveaways and information on Shred Hate, No Bully and how they can prevent bullying in their communities. The Shred Hate set-up also had a life-sized Instagram frame where the young fans and parents could pledge their commitment to prevent bullying using #ShredHate.
Cool to be kind: MLB joins anti-bullying platform
More than 10 million students report being bullied each year in the U.S., according to a study by the Centers for Disease Control and the U.S. Department of Education, and those are just the ones who report it. That translates to nearly one in every four students, meaning someone's child is being bullied right now at a school somewhere near you.
X Games Aspen 2017 athletes weigh in on the importance of the Shred Hate program and how bullying has had an impact on their lives.
X Games Aspen Kicks Off Shred Hate Bully-Prevention Campaign Tomorrow
ESPN and X Games have teamed up with some of the most innovative bullying prevention programs in the country – No Bully, GLSEN, DoSomething.org and Crisis Text Line – to launch the X Games Shred Hate campaign. The new initiative aims to tangibly reduce bullying rates in our X Games communities of Colorado and Minnesota, and for X Games fans worldwide.