Shred Hate is a bullying prevention program created by ESPN, supported by Major League Baseball and X Games, that seeks to eliminate bullying by encouraging kids to choose kindness.
As part of the program, No Bully® is partnering with local school districts and participating schools and training them how to implement the No Bully System®. ESPN and the X Games launched the Shred Hate initiative in January 2017 at X Games Aspen, Colorado, bringing the No Bully System to five schools across the state. In August 2017, Major League Baseball joined the cause to launch Shred Hate in Chicago, home of the Cubs and White Sox, and Washington D.C., home of the Nationals, as well as expand programming in Minneapolis, home of the Twins and 2018 Summer X Games. Along with its support in these markets, X Games will also continue to support the Colorado market and the program will roll out in additional MLB markets in subsequent years.
The ultimate goal of Shred Hate is to cause a tangible reduction of bullying incidents in schools by igniting the compassion of youth. With 10 million students bullied each year in the U.S., the need and timing for such a program is critical.
Participation in sports can be two-fold as it can both be a refuge from bullying as well as lead to additional incidents of bullying. ESPN, X Games and Major League Baseball are committed to creating and sustaining a bully-free culture in schools through Shred Hate, which will impact more than 15,000 students in 35+ schools in the 2017-18 school year.
The No Bully System has proven to remedy 90% of all bullying cases in the schools where it's been implemented. To learn more about getting the No Bully System as part of your school, click here or call 415-767-0070.
X Games Aspen 2018
X Games commentators Victoria Arlen and Brandon Graham delivered the Shred Hate message to Riverside and Rifle Middle Schools in Colorado during X Games Aspen. More than 1,000 students participated in an hour-long assembly to discuss the impact of bullying and how to shred the hate. The schools are part of the Shred Hate program, which uses the innovative bullying prevention curriculum from No Bully. In addition, more than 400 students were specially selected to attend the X Games Aspen opening day at Buttermilk Mountain. While onsite, the students had the opportunity to meet X Games athletes, watch competitions, and attend a Shred Hate assembly hosted by Victoria, Brandon as well as X Gamers Jack Mitrani, Gretchen Bleiler and Mike Schultz. The Shred Hate program is currently in seven schools throughout Colorado, as well as schools in Minneapolis, Chicago and Washington DC.
World Series Play Ball Event
Shred Hate was a central attraction at Major League Baseball’s PLAY BALL event prior to Game Four of the 2017 World Series at the Houston Astros MLB Youth Academy. Nearly 200 Houston-area kids and parents stopped by the Shred Hate station following a morning full of fun baseball & softball activities with Baseball Commissioner Rob Manfred, Astros Owner Jim Crane, Anthony Rizzo of the Chicago Cubs and Softball Legend Jennie Finch. The kids and parents all received branded giveaways and information on Shred Hate, No Bully and how they can prevent bullying in their communities. The Shred Hate set-up also had a life-sized Instagram frame where the young fans and parents could pledge their commitment to prevent bullying using #ShredHate.
Cool to be kind: MLB joins anti-bullying platform
ESPN MLB analyst Jessica Mendoza discusses the initiative on ABC's Good Morning America
X Games Aspen 2017 athletes weigh in on the importance of the Shred Hate program and how bullying has had an impact on their lives.
X Games Aspen Kicks Off Shred Hate Bully-Prevention Campaign Tomorrow
About ESPN Corporate Citizenship
ESPN believes that, at its very best, sports uplifts the human spirit. Its corporate citizenship programs use power of sport to positively address society’s needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. For more information go to www.espn.com/citizenship/ or xgames.espn.com/xgames/shredhate
About Major League Baseball
MLB is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. It is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on MLB, visit www.MLB.com.